Services
Our programs represents a strong focus of your marketing dollars into powerful Internet channels, social media, mobile device platforms and automated lead capture and follow up systems. It is a comprehensive plan for establishing your company in these places and coordinating your activities in them to increase your social authority, generate more leads and convert more customers.
INDIVIDUAL SERVICES
1. Strategic Planning
Before we start building your social media and online marketing program for you, we need to create an initial plan for:
a. The components—channels and tactics we should use with your markets and how they will integrate with each other,
b. The content we need to develop (videos, articles, messages, offers, etc.),
c. The order in which we will introduce each channel,
d. Estimated costs and target results
2. Create a Special Report / Coupon Offer to capture leads
An effective way to build leads with whom you can follow up by email, mobile text message—even voicemail or postcards—is to offer something of value for free in exchange for their follow up contact information. Typically, we start with the email address and add other contact data over time, once trust has been established.
We will write a special report / buyer’s guide /coupon offer for your business to give away online in exchange for prospects’ email addresses and set it up for cost-effective, automatic online (or text message) delivery
3. Establish Your Custom Web Presence
A. Conduct Thorough Keyword Research
We will identify the appropriate keywords and keyword phrases to include a combination of market descriptions and industry specific terms. Getting this right means laser focusing your ads for increased response.
B. Acquire Strategic Domain Name
A keyword-specific domain name for your Mini-Website is extremely effective in driving traffic.
C. Produce a Search Engine-Friendly Mini-Website
A search-engine friendly mini-Website with lead capture capabilities will position your business to begin building a group of followers and supporters [even if you already have a company Web site]. (This site will be the initial platform for capturing leads and driving traffic to your business.)
D. Create Key Online Directories Profiles
First, we will create your Google Places Profile. This one strategy can bring in a huge amount of targeted traffic. If prominently placed in this area your customers can find you at the top of the search engines.
Next, we will create your profiles on more than 30 local and mobile directories, which will increase the visibility of your mini-Website by linking back to it and driving traffic to it. NOTE: It is critical to keep your directories profiles fresh by submitting additional content each month.
E. Set-up Initial Lead Capture & Follow Up Campaign (Email)
With the opportunity to continue offering new items or potential savings to the same customer, we suggest creating an email campaign with X pre-written messages that can be scheduled and sent over time using an auto-responder. This could be designed to promote other products or services in a logical order and also enable you to send out an announcement about any specials you wish to promote to your list of prospects.
4. Set up your YouTube Channel and populate it initially
A. Produce Professional Quality Info-Videos
Web video is one of the most powerful online marketing tools. For your initial YouTube Channel presence, we will script, edit and create one, three or six videos (each one is 30 seconds to two minutes long) with appropriate transitions, call outs, and background music. These info-videos include a specific offer that directs viewers to visit your mini-Website and/or call your phone number.
B. BONUS – Add a video to your Mini-Website
If you choose any one of the initial video packages, we will design one of the videos for your mini-Website main page to explain your Special Report / Coupon Offer and drive viewers to provide their contact information in exchange for the offer
C. BONUS – Add videos to your Directories Profiles
By adding these videos to your Mini-Website and Directories Profiles, we add social authority, visibility and search engine relevance and start to integrate the components of your program
5. Set up a WordPress Blog & populate it
Having a blog associated with your mini-Website will powerfully increase search engine relevancy for your mini-Website, thereby adding even more social authority and driving more traffic to it.
People are more comfortable visiting blogs and other social media because they know these channels are not typically sales environments and they will not be pressed to buy something. This allows us to establish and build relationships with them that lead to “word of mouth” referrals and ultimately, sales
A. Produce three articles and post them to your blog
B. Post videos to your blog
6. Set up your Facebook Page, populate it and get friends
Your Facebook page is a must-have social media presence. If Facebook was a nation, it would be the third most populous nation in the world behind China and India. And if you think Facebook is only for young people, keep in mind the fastest-growing demographic is women ages 35-64.
7. Customized Facebook “Fan Page”
We will design a custom Facebook “Fan Page” for you to give your business that professional look and touch. Your professionally designed page comes with a custom “welcome” tab with your very own lead capture system, social icons/links. We will also add a YouTube Tab, a Twitter feed tab, website tab and a banner image for Brand awareness.
8. Set up your Twitter Feed and generate followers
Your Twitter Feed is another must-have social media presence. With 200,000,000 members, it has significant impact on your social authority score, building your tribe and generating leads and customers. Also, Twitter itself is a formidable search engine, hosting some 24,000,000,000 searches per month—more than Yahoo! And Bing combined.
9. Set up your LinkedIn Profile
We will establish your LinkedIn Profile and manage it for the initial month as part of this package. This means we will establish connections with other key LinkedIn members, post messages 3x per week and begin to generate leads and referrals.
10. Automated Text Message Follow Up Campaign…Coming soon!
11. Video and Article Burst Campaigns
Once we have established your presence through your mini-Website, YouTube Channel, directories, blog, Facebook page, Twitter Feed and LinkedIn Profile, it is very effective to create occasional bursts of content and activity to increase visibility and drive traffic.
A. Establish article directory accounts and additional online video service accounts
There are numerous online video services and article directories where we will establish accounts in 30+ services and directories on your behalf, using the powerful keywords we have researched and profile information we have already created for your business. These accounts are necessary for submitting the campaigns we are creating and for generating organic search engine results.
B. Produce Professional Quality Info-Videos
Web video is one of the most powerful online marketing tools. And we have video content and production strategies that allow us to develop, produce and distribute Web video most effectively and affordably.
For your Gold or Premium burst campaigns, we will script, edit and create 14 or 24 videos (each one is 30 seconds to two minutes long) with appropriate transitions, call outs, and background music. These info-videos include a specific offer that directs viewers to visit your mini-Website and/or call your phone number
C. Produce Professional Articles
We will write professional articles (10 or 20, depending on the campaign you choose) and distribute them for you to key article directories, complete with strategic keywords, which will help them get found in search engines. Each of the articles will link to your mini-Website, adding further relevancy to it.
D. Prepare and Submit Videos and Articles Online
We will properly format each video and article as well as write titles, keyword-rich descriptions and sets of keywords for submitting each video and article to the directories and online services where we have established your accounts. We will submit this content over a period of a few weeks to ensure the best possible results in the search engines
E. Coordinate Your Campaign with Social Media
We will coordinate your entire campaign with your social media accounts, posting links to each video and article on your Facebook page, sending tweets with similar links for each video and article, posting them on your WordPress blog and sending messages through your LinkedIn profile. All social media links to your campaign videos will go to the videos on your YouTube Channel so as to increase the authority of that channel
ONGOING MANAGEMENT AND EXPANSION
Monthly Package A
Create two new videos and submit to your YouTube Channel, as well as to all the other video services.
Create four new articles, post to your WordPress blog and submit to article directories.
Manage Facebook, Twitter and LinkedIn accounts by creating new posts, tweets and messages 3x per week and coordinating them with video and article activity.
Add four new emails and create one new offer for your automatic email follow up campaign.
Add four new text messages and create one new offer for your automatic test message follow up campaign
Monthly Package B
Create four new videos and submit to your YouTube Channel, as well as to all the other video services.
Create eight new articles, post to your WordPress blog and submit to article directories.
Manage Facebook, Twitter and LinkedIn accounts by creating new posts, tweets and messages daily and coordinating them with video and article activity.
Add eight new emails and create two new offers for your automatic email follow up campaign.
Add eight new text messages and create two new offers for your automatic test message follow up campaign
Monthly Package C
Create eight new videos and submit to your YouTube Channel, as well as to all the other video services.
Create 16 new articles, post to your WordPress blog and submit to article directories.
Manage Facebook, Twitter and LinkedIn accounts by creating new posts, tweets and messages twice daily and coordinating them with video and article activity.
Add 12 new emails and create three new offers for your automatic email follow up campaign.
Add 12 new text messages and create three new offers for your automatic test message follow up campaign.
