Is Social Media a Fad?

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Is Social Media a Fad?  You can decide using after reading these facts:

1.       Facebook tops GOOGLE for weekly traffic in the US -it is the #1 Website on the Internet

2.       Years it took to reach 50 million users:

• radio                                      38 years

• TV                                         13 years

• Internet                                 4 years

• Ipod                                       3 years

• FACEBOOK                          200 million users IN LESS THAN A YEAR!!

• IPAD downnloads                      1 billion in 9 months!

3.    The average Facebook visitor spends a whopping 44.6 minutes a day on the site.

4.    Facebook alone get 570 BILLION page views a month, which is 8 times the number of page views that GOOGLE.com gets.

5.    YouTube is now the second largest SEARCH ENGINE-video is the preferred method of obtaining               information

6.  ADVERTISING FACTS:

• 78% of consumers trust peer recommendation

• Only 14% people trust advertisements

• only 18%  of traditional TV campaigns have a positive ROI

• 90% of people skip TV ads via TiVo/DVR

• 24 of 25 Largest Newspapers are Experiencing Record Declines in Circulation

• However, 60 million status updates happen on Facebook daily.

What do these facts translate to:  Social Media has caused a paradigm shift in the way we communicate with each other. This highly viral word of mouth advertising is reaching your customers-do you know what they are being said about you?

So you see, Social Media has probably already been impacting your business whether you know it or not.  Businesses today should not ignore these facts or think of social media as just a fad.

Social Media: Are you ready to manage it?